About rich menus
What is a LINE rich menu?
A LINE rich menu is a fixed menu that sits at the bottom of a LINE Official Account (LINE OA, formerly LINE@) chat window. Customers see it as soon as they open the chat, and tapping a section triggers an action, such as opening a link, sending a keyword, or claiming a coupon. From nail and beauty studios to restaurants, clinics, and e-commerce brands, a rich menu is a basic part of running a LINE Official Account.
A rich menu stays at the bottom of the chat, so customers see it as soon as they open it. It’s a good place for booking and other common actions.
Rich menu vs. rich message: what’s the difference?
| Rich menu vs. rich message: what’s the difference? | Rich menu | Rich message |
|---|---|---|
| Location | Bottom of the chat window, always visible | Inside the conversation, sent once |
| How long it shows | Visible throughout the period you set | Appears once, right after you send it |
| Best for | Navigation and quick access to common actions | Campaigns and promotions |
Size specs
LINE rich menu size specifications
LINE officially supports 6 image sizes. Use the largest one for a sharp image on high-resolution screens.
| Layout | Size (px) | Aspect ratio | Best for |
|---|---|---|---|
| Large | 2500 × 1686 | ~3:2 | Highest quality, right for most businesses |
| 1200 × 810 | ~3:2 | Medium quality, smaller file | |
| 800 × 540 | ~3:2 | Lower quality, loads fastest | |
| Small | 2500 × 843 | ~3:1 | Highest quality, right for simple menus |
| 1200 × 405 | ~3:1 | Medium quality | |
| 800 × 270 | ~3:1 | Lower quality, loads fastest |
- File format: JPEG or PNG
- Max file size: 1 MB
- Tappable areas: Up to 6 through LINE Official Account Manager, or up to 20 through the Messaging API
This tool exports at the highest quality by default — 2500 × 1686 for large and 2500 × 843 for small — so your image stays sharp on any device.
Design tips
5 practical tips for rich menu design
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01
Put your most important action in the most visible spot
Customers typically scan from the top left, so put core actions like booking in the left or top sections.
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02
Lead with icons, support with text
Phone screens are small, so a simple icon with a short label reads best. Avoid cramming in too much text.
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03
Match your brand colors and style
A rich menu is often a customer’s first impression of your brand. Keep the colors and style consistent with your brand identity to build a professional image.
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04
Keep strong contrast between background and text
Pair light text with a dark background, or dark text with a light background. Colors that are too close can become illegible outdoors or on a dim screen.
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05
Preview it on an actual phone
After designing on a computer, always check how it looks on a phone. Confirm the text is legible, the tap areas are well spaced, and the overall look is easy on the eyes.
